Web X Electricians Perth

You're running 41 live Google ads. The biggest promise in them, "Book Online Today," opens a question form with no booking on it at all.

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

1

"Book Online Today" opens a question form. There's no booking on it at all.

Checked 15 September 2026: you're running 41 live Google ads. The button on your top ad reads "Book Online Today" and "Book Now." It opens a Typeform enquiry form, no calendar, no time slots, no confirmation, just a form and a wait for a callback.

What it costs: Someone clicks that ad because they want a sparky at 2pm Thursday. They land on a question form instead. That's your highest intent, most expensive click, spent on a promise the page can't keep.

The fix: Change the button to "Get a Free Quote" everywhere, or install a real booking calendar. Either fixes the biggest mismatch in the account.

See your own 41 live ads →

2

Your ads say "over a decade of experience." Your ABN has existed for three years and eleven months.

Checked 15 September 2026: your ads and About page say "over a decade of industry experience" and "proudly serving Perth for over 10 years." Your ABN, 16 503 324 797, shows active from 19 October 2022.

What it costs: As written, both the ad and the About page attribute the decade to the business, not the electrician. A trading entity registered in 2022 hasn't served Perth for over ten years, and that's a checkable claim sitting in 41 live ads.

The fix: One sentence fixes it and keeps all the strength: "Our lead electrician brings over a decade of hands-on trade experience to every job."

See your own about page →

3

Your testimonials page claims 300+ Google reviews at 5.0 stars, and shows zero testimonials

Checked 15 September 2026: /testimonials/ displays the "300+ reviews" and "5.0" claim with no names, no quotes, no dates, and no link out to Google. The only other review figures we could find anywhere public are 2 on Word of Mouth and 0 on Superpages.

What it costs: This is the exact page a careful customer visits to check the 5.0 claim before spending four figures, and it confirms nothing. A testimonials page with no testimonials is worse than not having one.

The fix: Put six to ten real reviews on that page, with names, dates, and a live link to your Google profile.

See your own testimonials page →

4

You rank #12 for "electrician Perth," the biggest search term in this market

Ahrefs, Australia, checked 15 September 2026: "electrician perth," 2,100 searches a month, you rank position 12, the second result on page 2. You're already at position 7 for three closely related terms, so Google already treats your homepage as relevant.

What it costs: Almost nobody scrolls to page 2. That's your single biggest search term, sending you only 34 visits a month because of where it sits.

The fix: Moving from 12 to the bottom of page 1 would roughly triple the traffic from that one term alone.

See where you actually rank →

The maths

People searching "electrician perth", per month, you rank #122,100
A general electrical job, low end price$250
If just 2 of those became booked jobs a month$500/mo

One fix, done for you

Ad button
"Get a Free Quote" instead of "Book Online Today", or add real booking
Experience claim
Attribute the decade to the electrician, not the company
Testimonials page
6-10 real reviews with names, dates, link to Google
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris